689 MYRTLE Avenue #2E, New York City, NY 11205
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Regis Roumila
Verified Member: REBNY · NAR
NYDOS LIC#: 10491211335
Property Overview
Welcome to 689 Myrtle Ave, Unit 2E - an opportunity to own a piece of Brooklyn history in one the neighborhood's most iconic conversions. Originally built in 1947 as the Cocoline Chocolate Factory and transformed into a boutique condominium in 2003, The Chocolate Factory offers an authentic loft living experience that seamlessly blends industrial heritage with contemporary comfort.
Spanning approximately 1000 square feet, this dramatic studio loft captivates from the moment you enter. Nearly 13-foot ceilings create an inspiring sense of volume, whilst huge south-facing windows bathe ...
Property Details
Residence Features
Sales Evidence
Recent closed sales
7 apartments at Chocolate Factory have recorded sales since September 2021, the most recent for $755,000 in July 2026. Prices are the figures recorded with the City, not asking prices.
| 4CLoft | Studio | 862 | $755,000 | $876/ft² | July 23, 2026City record · MLS |
|---|---|---|---|---|---|
| 4FLoft | Studio | 1,005 | $870,000 | $866/ft² | July 1, 2026MLS |
| 2EApartment | Studio | 1,000 | $819,000 | $819/ft² | January 2, 2026City record · MLS |
| 4EApartment | 1 | 1,000 | $825,000 | $825/ft² | October 15, 2025City record · MLS |
| 5FApartment | Studio | 1,005 | $890,000 | $886/ft² | April 28, 2025City record · MLS |
| 4IApartment | 2 | 1,182 | $770,000 | $651/ft² | April 21, 2025City record · MLS |
| 3FApartment | 2 | 1,005 | $875,000 | $871/ft² | October 5, 2021City record · MLS |
Every row is a recorded transaction, including ancillary spaces such as storage and staff rooms where they were sold separately. Those are excluded from the benchmark below.
How this price compares
The median closed price for comparable studio sales at Chocolate Factory is $819,000, based on 3 sales between April 2025 and July 2026. This home is asking $829,000, $10,000 above that median. The middle half of those sales closed between $787,000 and $854,500.
- Median closed price
- $819,000
- Middle half
- $787,000 – $854,500
- Based on
- 3 studio sales at Chocolate Factory
- Period
- April 2025 – July 2026
- Median $/ft²
- $876/ft²
Across the 3 of these sales with a published asking price, the median closed at 100% of what it originally asked. 33% of them closed below the original ask.
How these sales were negotiated
- Sold vs original ask
- 100% of the original ask
- Closed below ask
- 33% of 3 sales
- Listed → in contract
- 41 days (about 6 weeks)
- In contract → closed
- 84 days (about 12 weeks)
Across the 3 of these sales with a published asking price, the median closed at 100% of what it originally asked. 33% of them closed below the original ask.
Half of these homes were in contract within 41 days (about 6 weeks) of coming to market, based on the 3 with a recorded listing date.
Once a deal was agreed, closing took a further 84 days (about 12 weeks), based on the 3 with both dates recorded.
These are two separate periods measured on different clocks — time to find a buyer, and time from agreed deal to closing. They are medians of different sets of sales and do not add together into a single "days on market" figure.
Based on 3 studio sales at Chocolate Factory, April 2025 – July 2026. Each figure counts only the sales that recorded the dates it needs, which is why the denominators differ.
Price trend
Median price per square foot for sales at Chocolate Factory, 2017 to 2025. Price per square foot is used rather than sale price so the line follows the market rather than whichever apartments happened to change hands that year.
| Year | Median $/ft² | Sales |
|---|---|---|
| 2017 | $748/ft² | 4Thin |
| 2018 | $809/ft² | 4Thin |
| 2020 | $838/ft² | 3Thin |
| 2021 | $914/ft² | 3Thin |
| 2025 | $825/ft² | 3Thin |
Years marked "thin" rest on fewer than 5 sales, where a single unusual apartment moves the median a long way. Read those points as the small samples they are rather than as the market turning.
Sale prices are the consideration recorded with the City in ACRIS, and each sale is dated by the day the City recorded it. A closing date reported to the MLS typically falls one to two weeks earlier. Recorded sales describe what has already happened and are not an appraisal, a valuation, or an estimate of what this home will sell for.
Price and Property History for 689 MYRTLE Avenue, Unit 2E
Review the recorded listing activity for 689 MYRTLE Avenue, Unit 2E, including asking-price changes and prior market dates.
- Last sold (recorded)
- $819,000 on January 2, 2026
| Date | Price | Listing event |
|---|---|---|
| $829,000 | Listed for sale by The Agency Brokerage | |
| $819,000 | Sold — recorded sale price | |
| $819,000 | Entered contract | |
| $819,000 | Asking price reduced by $20,000, or 2.4% | |
| $839,000 | Listed for sale by Douglas Elliman Real Estate |
About The Building
Chocolate Factory
689 MYRTLE Avenue, Brooklyn, NY 11205
A building in the neighborhood, currently featuring 4 active listings.
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Neighborhood Context
Nearby Schools
* Distances are approximate line-of-sight metrics.
Location Context
Bedford-Stuyvesant
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RLS IDX Data display by Real Estate Rebate Team. This information is not verified for authenticity or accuracy and is not guaranteed and may not reflect all real estate activity in the market. ©2026 The Real Estate Board of New York, Inc., All rights reserved. IDX information is provided exclusively for consumers’ personal, non-commercial use and it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.
All information furnished regarding property for sale, rental or financing is from sources deemed reliable, but no warranty or representation is made as to the accuracy thereof and same is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing or withdrawal without notice. All dimensions are approximate. For exact dimensions, you must hire your own architect or engineer and the number of bedrooms listed is for informational purposes and is not a legal conclusion. Please consult with your own architect or engineer for exact dimensions and legal specifications.